SBD/April 23, 2012/Research and Ratings

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  • Overnight Ratings: ABC's Thunder-Lakers Leads Weekend Sports With 3.8 Overnight

    ABC earned a 3.8 overnight Nielsen rating for its coverage of Thunder-Lakers yesterday from 3:30-6:45pm ET, topping all weekend sports telecasts. The game earned a 13.6 local rating Oklahoma City, marking ABC's best regular-season NBA game ever in the market. Compared the net's final NBA regular-season telecast last season (Celtics-Heat), Thunder-Lakers is up 19%. Fox earned a 3.7 overnight for coverage of the NASCAR Sprint Cup STP 400 yesterday. Last year the race aired in early June, earning a 3.8 overnight.  CBS earned a 1.6 overnight for the final round of the PGA Tour Valero Texas Open yesterday, which saw Ben Curtis win his first event since ’06 with a two-stroke win. That figure is up from a 1.3 overnight for the tournament’s final round last year.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    4/21
    ABC
    4:00-6:00pm
    0.5
    Champions Tour: Liberty Mutual Insurance
    Legends of Golf: Third Round
    4/21
    CBS
    1:00-3:00pm
    0.6
    PGA Tour: Valero Texas Open: Third Round
    4/21
    CBS
    3:00-6:00pm
    1.1
    MLB: (regional)
    4/21
    Fox
    4:00-8:00pm
    2.7
    Red Bull Signature Series: Crashed Ice (taped)
    4/21
    NBC
    2:00-3:00pm
    0.4
    NHL Eastern Conference Quarterfinal:
    Capitals-Bruins: Game Five
    4/21
    NBC
    3:00-6:00pm
    1.5
    NBA: Thunder-Lakers
    4/22
    ABC
    3:30-6:00pm
    3.8
    Champions Tour: Liberty Mutual Insurance
    Legends of Golf: Final Round
    4/22
    CBS
    1:00-3:00pm
    0.7
    PGA Tour: Valero Texas Open: Final Round
    4/22
    CBS
    3:00-6:00pm
    1.6
    NASCAR Sprint Cup: STP 400 (Kansas)
    4/22
    Fox
    1:00-4:00pm
    3.7
    NHL Eastern Conference Quarterfinal:
    Flyers-Penguins: Game Six
    4/22
    NBC
    12:00-3:00pm
    2.4
    NHL Eastern Conference Quarterfinal:
    Bruins-Capitals: Game Seven
    4/22
    NBC
    3:00-6:00pm
    2.5

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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