SBD/April 23, 2012/Research and RatingsPrint All
ABC earned a 3.8 overnight Nielsen rating for its coverage of Thunder-Lakers yesterday from 3:30-6:45pm ET, topping all weekend sports telecasts. The game earned a 13.6 local rating Oklahoma City, marking ABC's best regular-season NBA game ever in the market. Compared the net's final NBA regular-season telecast last season (Celtics-Heat), Thunder-Lakers is up 19%. Fox earned a 3.7 overnight for coverage of the NASCAR Sprint Cup STP 400 yesterday. Last year the race aired in early June, earning a 3.8 overnight. CBS earned a 1.6 overnight for the final round of the PGA Tour Valero Texas Open yesterday, which saw Ben Curtis win his first event since ’06 with a two-stroke win. That figure is up from a 1.3 overnight for the tournament’s final round last year.
The chart below lists overnight Nielsen ratings from weekend sports telecasts.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"4/21ABC4:00-6:00pm0.5 Champions Tour: Liberty Mutual Insurance
Legends of Golf: Third Round4/21CBS1:00-3:00pm0.6
PGA Tour: Valero Texas Open: Third Round4/21CBS3:00-6:00pm1.1 MLB: (regional)4/21Fox4:00-8:00pm2.7 Red Bull Signature Series: Crashed Ice (taped)4/21NBC2:00-3:00pm0.4 NHL Eastern Conference Quarterfinal:
Capitals-Bruins: Game Five4/21NBC3:00-6:00pm1.5
NBA: Thunder-Lakers4/22ABC3:30-6:00pm3.8 Champions Tour: Liberty Mutual Insurance
Legends of Golf: Final Round4/22CBS1:00-3:00pm0.7
PGA Tour: Valero Texas Open: Final Round4/22CBS3:00-6:00pm1.6 NASCAR Sprint Cup: STP 400 (Kansas)4/22Fox1:00-4:00pm3.7 NHL Eastern Conference Quarterfinal:
Flyers-Penguins: Game Six4/22NBC12:00-3:00pm2.4
NHL Eastern Conference Quarterfinal:
Bruins-Capitals: Game Seven4/22NBC3:00-6:00pm2.5