SBD/April 23, 2012/People and Pop Culture

Executive Transactions

NFL Players Inc., the marketing and licensing arm of the NFLPA, named former LPGA VP/Corporate Partnerships KATHY VU its new VP/Licensing & Business Development. Vu will report to NFL Players Inc. President KEITH GORDON and will oversee category service and development, digital, e-commerce and new business. At the LPGA, Vu oversaw business initiatives on behalf of pro golfers and tour events, while leading a re-launch of the LPGA's website. Prior to working at the LPGA, Vu worked for USA Today for 17 years (Liz Mullen, SportsBusiness Journal).

MOVING ON: In this week’s SportsBusiness Journal, Terry Lefton reports GMR VP & Group Account Dir TAMERA GREEN will depart in mid-May “to explore other professional opportunities.” Green “worked closely on Gillette’s sports marketing efforts, which included the ‘Young Guns’ platform in NASCAR and several Olympic initiatives.” GMR Exec VP/Sports Marketing MIKE BOYKIN did not “discount the possibility of Green working on some projects that could extend her relationship with GMR past mid-May” (SPORTSBUSINESS JOURNAL, 4/23 issue).

EXECS: The Univ. of California-Berkeley named National Sports Forum Marketing Coordinator JOE SHAPERO CRM Manager for the athletic department, effective May 1. Shapero will be replaced by CHANTELLE NEEP (THE DAILY).

Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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