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SBD/April 23, 2012/Media
View Master: MLB Rangers Off To Hot Start Ratings-Wise On FS Southwest
Published April 23, 2012
BLUE JAYS VIEWERSHIP ALSO UP: In Toronto, Bruce Dowbiggin reports Rogers Sportsnet's average audience for Blue Jays games this season is “up 54 per cent over the previous year," and the audience for the April 9 Opening Day game against the Red Sox "shattered Sportsnet’s previous record” by 36%. The “cause of the ratings boost is the promising Jays team that finished well in 2011." Dowbiggin: "Fans starved for a winner, any winner, in Toronto are intrigued by the team which so far looks great against weak sisters but struggles against the American League’s best.” Sports fans “in the rest of the country (many without a dog in the Stanley Cup fight) are giving the team a look.” Dowbiggin notes Rogers Sportsnet “possesses a roster of experienced, opinionated voices” for its Blue Jays telecasts with a group that includes studio analyst Gregg Zaun, game analyst Buck Martinez, play-by-play announcer Pat Tabler and radio analyst Alan Ashby (GLOBE & MAIL, 4/23).