NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000
Upcoming Conferences and Events
SBD/April 23, 2012/Marketing and Sponsorship
5-hour Energy Extends Sponsorship Of Bowyer For 37 Of 38 Sprint Cup Races
Published April 23, 2012
POSITIVE MOMENTUM: USA TODAY’s Nate Ryan wrote the 5-hour deal “could foreshadow more good news for MWR, which is seeking to resign both the driver (Martin Truex Jr.) and sponsor (NAPA) of its No. 56 Toyota.” Team Owner Michael Waltrip said that the “surge is perfect timing as talks have started about keeping both NAPA and Truex in the fold beyond this contract year.” Waltrip said, "There's no need to worry about (an extension). Just race, let some time pass and try to get the details worked out and be able to hopefully put something together for years to come. NAPA has been the greatest partner. We were able to extend Aaron's last year, and they've been overwhelmed with all the success and the positive vibe around the 55 as is NAPA, and hopefully use that momentum to continue that relationship" (USATODAY.com. 4/21).