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Marketing and Sponsorship

Polo Ralph Lauren Goes Heavy On White For U.S. Olympics Team Closing Ceremony Outfits

The Polo Ralph Lauren outfits that members of the U.S. Olympics team will wear during the London Games Closing Ceremony were unveiled this morning, and team members will be “decked out in all white,” according to the AP. Women will wear a “white blouse and a knee-length white skirt with a silk belt in red, white and navy and matching silk scarf tied at the neck.” Men will have a “white cotton sport shirt and white trousers, also with a red, white and navy striped silk belt” (AP, 4/18). The outfits were modeled on NBC's "Today" this morning by taekwondo fighters Diana and Steven Lopez. NBC's Al Roker said the “crisp white blouse” worn by Diana Lopez featured the USOC crest and a “bigger pony.” Meanwhile, swimmer Rebecca Soni, gymnast Aly Raisman, water polo player Tony Azevedo and decathlete Bryan Clay modeled the USOC “village wear.” NBC's Savannah Guthrie noted, “They’re customizable so you ... can put your name on them, you can really personalize them” ("Today," NBC, 4/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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