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  • Phillies, Spurs, Patriots, Red Wings Top Respective Leagues In Fan Loyalty

    The Phillies, Spurs, Patriots and Red Wings top their respective leagues in “fan loyalty,” according to data from N.Y.-based research firm Brand Keys. The firm’s 20th annual Sports Loyalty Engagement Index, which provides a comparison among teams based on the intensity in which fans within the club's market support the home team versus corresponding values for fans of other franchises in the market. The Cardinals replaced the Dodgers in the fifth spot among MLB teams, which was the only year-over-year change among the top five. The Pirates were once again at the bottom of the MLB rankings. Among NBA teams, the Spurs again topped the list and the Thunder also made the top five for the first time. The Patriots topped the Steelers for the second straight year and the Saints also cracked the top five. Listed below are the top and bottom five MLB, NFL, NBA and NHL teams from Brand Keys' Sports Loyalty Engagement index for ’12 (Brand Keys).

    TOP/BOTTOM NFL TEAMS
    RANK
    TEAM
    RANK
    TEAM
    1
    Patriots
    28
    Dolphins
    2
    Steelers
    29
    Redskins
    3
    Packers
    30
    Rams
    4
    Colts
    31
    Browns
    5
    Saints
    32
    Raiders
    TOP/BOTTOM FIVE NBA TEAMS
    1
    Spurs
    26
    Wizards
    2
    Celtics
    27
    T'Wolves
    3
    Lakers
    28
    Warriors
    4
    Mavericks
    29
    Kings
    5
    Thunder
    30
    Bobcats
    TOP/BOTTOM FIVE MLB TEAMS
    1
    Phillies
    26
    Mets
    2
    Yankees
    27
    Mariners
    3
    Red Sox
    28
    Royals
    4
    Giants
    29
    Orioles
    5
    Cardinals
    30
    Pirates
    TOP/BOTTOM FIVE NHL TEAMS
    1
    Red Wings
    26
    Jets
    2
    Canucks
    27
    Lightning
    3
    Bruins
    28
    Blue Jackets
    4
    Flyers
    29
    Blues
    5
    Sharks
    30
    Islanders
           

    NOTES: Brand Keys defines loyalty as driven by four factors: 1) Pure entertainment, or how well a team does, but more importantly, how exciting its play is; 2) Authenticity, or how well the club plays as a team. New venues or new managers can raise this factor; 3) Fan bonding, or whether players are respected and admired; 4) History & Tradition, or whether the game and the team are part of fan and community rituals, institutions and beliefs. Brand Keys conducted the surveys via phone (80% home phone, 20% cell).

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