Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Companies Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/April 17, 2012/Marketing and Sponsorship
Bronco Buster: Boise State, Nike Agree To Six-Year Contract Worth Over $6M
Published April 17, 2012
THE PETERSEN BRAND: In Boise, Cripe & Murphy report Petersen “has formed Chris Petersen Enterprises LLC, which will receive $250,000 per year under a licensing agreement that will allow Boise State to use Petersen’s name, image, voice, signature and other distinctive attributes for marketing, promotion and merchandising.” The exclusive license requires the coach’s “approval for each use and will be renewed for the life of the contract.” The deal is “part of Petersen’s latest five-year contract" that is worth $11,748,333 (IDAHO STATESMAN, 4/17).