Bryant Stays Atop NFLPA Top 50 List H-E-B Teams With Former Spurs For Ad Campaign National Funding Back As Holiday Bowl Title Sponsor New Dos Equis Ads Have CFP Tie-In Marketplace Roundup McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor
SBD/April 17, 2012/Marketing and Sponsorship
Bronco Buster: Boise State, Nike Agree To Six-Year Contract Worth Over $6M
Published April 17, 2012
THE PETERSEN BRAND: In Boise, Cripe & Murphy report Petersen “has formed Chris Petersen Enterprises LLC, which will receive $250,000 per year under a licensing agreement that will allow Boise State to use Petersen’s name, image, voice, signature and other distinctive attributes for marketing, promotion and merchandising.” The exclusive license requires the coach’s “approval for each use and will be renewed for the life of the contract.” The deal is “part of Petersen’s latest five-year contract" that is worth $11,748,333 (IDAHO STATESMAN, 4/17).