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SBD/April 17, 2012/Marketing and Sponsorship
Bronco Buster: Boise State, Nike Agree To Six-Year Contract Worth Over $6M
Published April 17, 2012
THE PETERSEN BRAND: In Boise, Cripe & Murphy report Petersen “has formed Chris Petersen Enterprises LLC, which will receive $250,000 per year under a licensing agreement that will allow Boise State to use Petersen’s name, image, voice, signature and other distinctive attributes for marketing, promotion and merchandising.” The exclusive license requires the coach’s “approval for each use and will be renewed for the life of the contract.” The deal is “part of Petersen’s latest five-year contract" that is worth $11,748,333 (IDAHO STATESMAN, 4/17).