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IndyCar CEO Randy Bernard Discusses Future Scheduling, Series' TV Ratings
Published April 16, 2012
SHIFTING GEARS: In California, Damian Dottore notes NBC Sports Network's coverage of the April 1 Honda Indy Grand Prix of Alabama drew just a .25 rating in the U.S., the equivalent of about 250,000 HHs. Despite running opposite the NASCAR Sprint Cup Goody's Fast Relief 500, Bernard said that he was "disappointed with that number" and that both the series and NBC Sports "have to do a better job promoting IndyCars." The contract the IndyCar Series has with ABC "prevents a race being on the regular NBC network." However, Bernard said that "that doesn't prevent the network from promoting the races aired on its NBC Sports Network property" (ORANGE COUNTY REGISTER, 4/16). IndyCar driver Will Power said, "It's a pity because it's such a good product, good racing, good teams, good drivers and it's just not getting out there and that's unfortunate. ... NBC has to advertise more, it's as simple as that, if they care about IndyCar." Driver Dario Franchitti said, "NBC Sports has to spend some big money and has to promote better, because when you've got racing that good, you need to let people know” (AP, 4/14). Yesterday's Toyota Grand Prix of Long Beach drew a 0.35 overnight rating, up from a 0.29 for last year's race (THE DAILY).