Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/April 13, 2012/Marketing and Sponsorship
Published April 13, 2012
VIRTUAL REALITY: In St. Louis, Dan Caesar reports FS Midwest during Game One of the Sharks-Blues Western Conference quarterfinals game Thursday unveiled "virtual ads," computer-generated ads that "weren't visible to fans in the stands but for TV viewers appeared to be signs on the glass behind the nets.” These ads, which “are to return for all” FS Midwest Blues home playoff telecasts, were “somewhat intrusive but weren't nearly as aggravating as the advertising banners FSM unfurls on the screen during game action to distract viewers” (ST. LOUIS POST-DISPATCH, 4/13).
ROUNDUP: The Ducks on Thursday announced that the team and Honda Center have signed a partnership agreement with Hormel Foods, making it the exclusive chili provider for the arena and the team (Ducks)….In Charlotte, Ron Green Jr. notes one of the “noticeable differences” at the Heritage Classic this year is “new sponsor RBC.” The TV towers, viewing chalets and other structures “are wrapped in blue rather than the traditional green, a nod to the new sponsor’s primary color” (CHARLOTTE OBSERVER, 4/13).