Menu
Marketing and Sponsorship

Marketplace Roundup

adidas Chair & CEO Herbert Hainer last week in German-language newspaper Frankfurter Allgemeine Zeitung said that the company “plans to slash the number of products it produces by as much as one quarter.” He said that adidas “currently sells 46,897 different lines of products, which is far too many to manufacture and market efficiently.” Hainer added that the top 20% of the company's products “account for 80 percent of its sales.” adidas North America President Patrik Nilsson on Thursday said that the product-line reduction “will bring greater focus to the company's overall mission -- and profitability” (Portland OREGONIAN, 4/13).

VIRTUAL REALITY: In St. Louis, Dan Caesar reports FS Midwest during Game One of the Sharks-Blues Western Conference quarterfinals game Thursday unveiled "virtual ads," computer-generated ads that "weren't visible to fans in the stands but for TV viewers appeared to be signs on the glass behind the nets.” These ads, which “are to return for all” FS Midwest Blues home playoff telecasts, were “somewhat intrusive but weren't nearly as aggravating as the advertising banners FSM unfurls on the screen during game action to distract viewers” (ST. LOUIS POST-DISPATCH, 4/13).

ROUNDUP: The Ducks on Thursday announced that the team and Honda Center have signed a partnership agreement with Hormel Foods, making it the exclusive chili provider for the arena and the team (Ducks)….In Charlotte, Ron Green Jr. notes one of the “noticeable differences” at the Heritage Classic this year is “new sponsor RBC.” The TV towers, viewing chalets and other structures “are wrapped in blue rather than the traditional green, a nod to the new sponsor’s primary color” (CHARLOTTE OBSERVER, 4/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/13/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/13/Marketing-and-Sponsorship/Roundup.aspx

CLOSE