PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy Analysts Bullish On Under Armour-Kohl's Deal Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase?
SBD/April 13, 2012/Marketing and Sponsorship
Published April 13, 2012
VIRTUAL REALITY: In St. Louis, Dan Caesar reports FS Midwest during Game One of the Sharks-Blues Western Conference quarterfinals game Thursday unveiled "virtual ads," computer-generated ads that "weren't visible to fans in the stands but for TV viewers appeared to be signs on the glass behind the nets.” These ads, which “are to return for all” FS Midwest Blues home playoff telecasts, were “somewhat intrusive but weren't nearly as aggravating as the advertising banners FSM unfurls on the screen during game action to distract viewers” (ST. LOUIS POST-DISPATCH, 4/13).
ROUNDUP: The Ducks on Thursday announced that the team and Honda Center have signed a partnership agreement with Hormel Foods, making it the exclusive chili provider for the arena and the team (Ducks)….In Charlotte, Ron Green Jr. notes one of the “noticeable differences” at the Heritage Classic this year is “new sponsor RBC.” The TV towers, viewing chalets and other structures “are wrapped in blue rather than the traditional green, a nod to the new sponsor’s primary color” (CHARLOTTE OBSERVER, 4/13).