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Marketing and Sponsorship

Marketplace Roundup

MARKETING magazine's Alex Brownsell noted adidas is "rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage'" in '12. adidas will "launch a 60-second TV ad," created by agency Sid Lee, that will feature Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley. Further TV ads will "promote adidas' Sport, Street or Style product ranges, including its official Team GB kit." MLS Galaxy MF David Beckham will "offer viewers the chance to photograph him on set," while Bulls G Derrick Rose will "invite a winner to play basketball with him in the US." adidas UK Marketing Dir Nick Craggs said the campaign would "celebrate London" (MARKETINGMAGAZINE.co.uk, 4/10).

STUCK IN THE PIT: In Ft. Worth, Carlos Mendez notes NASCAR driver Trevor Bayne is "unable to get sponsorship to race his Nationwide car at Texas Motor Speedway this weekend," and he "can't even say how many more races he'll be able to run the rest of the year." Ford EcoBoost sponsored him for three races, and he had Roush Fenway Racing's 25th anniversary logo "on the hood for the first race." Two weeks ago, he had "backing from yourracecar.com and Crawdads Classics." However, Mendez notes Bayne does "have a Sprint Cup car." His No. 21 Ford, "owned by the Wood Brothers, is entered in Saturday night's Samsung Mobile 500" (FT. WORTH STAR-TELEGRAM, 4/11).

DUGOUT DEALS: Rays 3B Evan Longoria joined pilot and aerobatics champion Kirby Chambliss for a ride over Tampa in a custom two-seater Edge 540 plane, marking Longoria's first endeavor as a Red Bull athlete. He joins a roster of athletes including MLB Giants P Tim Lincecum, Clippers F Blake Griffin, Celtics G Rajon Rondo, Nets G Deron Williams, skier Lindsey Vonn, Dolphins RB Reggie Bush and Cowboys LB DeMarcus Ware (Red Bull)....Majestic Athletic’s new MLB ads debut this week on MLB broadcasts. The ads from agency Periscope has Red Sox DH David Ortiz and Blue Jays LF Jose Bautista literally “riding the backs" of the fans who wear their jerseys. The ad will run through the '12 season (Terry Lefton, THE DAILY).

NOTES: In Houston, Joseph Duarte cited a source as saying yesterday that Rice Univ. is "close to an apparel agreement for its football program" with adidas. An announcement is "expected soon." The agreement will "begin with football and be a slow rollout that eventually includes all sports on campus" (CHRON.com, 4/10)....Subaru has signed a two-year deal with the MLS Rapids and MLS Real Salt Lake to be the presenting sponsor of the Subaru Rocky Mountain Cup. Real Salt Lake won the first of three rivalry matches at home Saturday (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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