NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
Upcoming Conferences and Events
SBD/April 11, 2012/Marketing and Sponsorship
Reebok, Nike Settle Litigation Over Sale Of Jets QB Tebow Apparel
Published April 11, 2012
ENSURING A WINNER: BOXINGINSIDER.com's Charles Jay noted Nike signed Timothy Bradley to a one-year endorsement deal "a few weeks ago, in advance of his June 9 fights against Manny Pacquiao," with whom Nike also has a deal. Nike in the past has been "known to sign a lot of athletes, and this is their way of making sure that they will be on the winning end of that fight, which will undoubtedly lead to something bigger for the winner." For Bradley, the "money part of the thing is a bit unclear right now, but it is known that Nike will supply Bradley with training gear, along with [his] trunks and robe for the fight." Bradley does "not appear to be a potential problem athlete for Nike," while the same cannot be said for Pacquiao, "who is facing tax difficulties, among other things, in his native Philippines, although it is uncertain how much weight Nike really puts on this" (BOXINGINSIDER.com, 4/10).