Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/April 11, 2012/Marketing and Sponsorship
Reebok, Nike Settle Litigation Over Sale Of Jets QB Tebow Apparel
Published April 11, 2012
ENSURING A WINNER: BOXINGINSIDER.com's Charles Jay noted Nike signed Timothy Bradley to a one-year endorsement deal "a few weeks ago, in advance of his June 9 fights against Manny Pacquiao," with whom Nike also has a deal. Nike in the past has been "known to sign a lot of athletes, and this is their way of making sure that they will be on the winning end of that fight, which will undoubtedly lead to something bigger for the winner." For Bradley, the "money part of the thing is a bit unclear right now, but it is known that Nike will supply Bradley with training gear, along with [his] trunks and robe for the fight." Bradley does "not appear to be a potential problem athlete for Nike," while the same cannot be said for Pacquiao, "who is facing tax difficulties, among other things, in his native Philippines, although it is uncertain how much weight Nike really puts on this" (BOXINGINSIDER.com, 4/10).