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SBD/April 11, 2012/Marketing and Sponsorship
Spons-o-Meter: NHL Boasts 23 Official Corporate Sponsors This Season
Published April 11, 2012
With the NHL Stanley Cup Playoffs set to begin tonight, THE DAILY presents a comprehensive list of official NHL corporate partners for the '11-12 season (THE DAILY).
NOTES: * = Deal also extends to NHLPA.
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| SPONSOR | CATEGORY | SINCE |
|
NORTH AMERICA
|
||
| Reebok | Outfitter |
'03
|
| PepsiCo (Pepsi, Gatorade, Aquafina, Frito Lay)* |
Soft Drink, Energy Drink, Water, Snack |
'06
|
| Bridgestone* | Tire, Winter Classic naming rights |
'07
|
| SiriusXM | Satellite Radio |
'07
|
| Ticketmaster | Secondary Ticket Provider |
'07
|
| Cisco | Technology/Network Solutions |
'08
|
| Compuware* | Global Applications, Premiere Series naming rights |
'09
|
| Las Vegas Convention & Visitors Authority |
Home of NHL Awards |
'09
|
| Starwood Hotels | Hotel |
'09
|
| Enterprise | Rent-A-Car |
'10
|
| MillerCoors/MolsonCoors | Beer |
'11
|
|
U.S.-ONLY
|
||
| Verizon* | Wireless Service Provider |
'06
|
| McDonald's | QSR |
'07
|
| Honda | Vehicle |
'08
|
| Discover | Credit/Debit/Affinity Card |
'10
|
| Geico | Automotive Insurance |
'10
|
|
CANADA-ONLY
|
||
| Kraft (Nabisco)* | Cracker/Cookie/Snack Mix |
'99
|
| Scotiabank* | Bank/Financial Services Provider/Affinity Card |
'07
|
| Tim Horton's | Coffee/Breakfast/Donut |
'08
|
| Visa* | Credit/Debit Card |
'08
|
| Bell | Wireless Service Provider |
'09
|
| Hershey's | Confections |
'09
|
| Canadian Tire | Home Improvement Retailer |
'10
|
NOTES: * = Deal also extends to NHLPA.
