Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/April 11, 2012/Marketing and Sponsorship
Ping To Sell Limited-Edition Pink Drivers Similar To What Watson Used At Masters
Published April 11, 2012
STAYING TRUE TO HIMSELF: Watson appeared on CNBC's "Power Lunch" yesterday and Rovell noted Watson can "play the role of Happy Gilmore a little bit," as he never took a golf lesson and is "kind of just a free-spirit kind of guy." Rovell: "How much have you embraced that kind of role?” Watson said, "I embrace it a lot. That's who I am, I haven't changed anything. I haven't changed who I am, who my character is or what I do on and off the golf course. I’m Bubba. For me, it's just natural, it's just who I am. I think that people are going to enjoy it more. I think people are going to see the everyday man learning how to play golf himself coming from the family I came from, the small town that I came from. They’re going to realize that everybody has a chance to do this." Meanwhile, CNBC's Tyler Mathisen asked, “Are there rules as to where you can wear the green jacket or who can wear the green jacket?” Watson: “There's always rules in everything, but rules sometimes can be broken. Out of respect for Augusta, out of respect for The Masters, out of respect for all the members there, all the workers, they want you to be presentable. So my blue jeans and T-shirts wouldn't work today" ("Power Lunch," CNBC, 4/10). Watson also appeared on CBS' "The Late Show" last night, and when host David Letterman asked him about his “personal approach to golf,” Watson described it as “awesome.” Letterman: “I mean, after awesome.” Watson: “We coined the phrase ‘Bubba Golf’ because it's just fun. I love the game of golf, I love goofing around, I love just shaping shots. The creativity of golf, every day is a different day because of the weather, the conditions; you never know what's going to happen. So for me, I'm having a blast out there. I'm trying to hit shots, I'm not trying to play it safe, just trying to be aggressive and bury the holes and try to win golf tournaments” (“Late Show,” CBS, 4/10).