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SBD/April 10, 2012/Media
Topps Releases Two Apps Aimed At Regaining Traction In Baseball Card Market
Published April 10, 2012
THERE'S AN APP FOR THAT: In Seattle, Steve Kelly reported former NFLers Joe Tafoya, Kerry Carter, Chike Okeafor and Omare Lowe have formed digital outfit Jump It Media, and business “is starting to boom.” The group is “building profile applications for athletes to help them increase their brands through online channels.” Among their subjects are Bears LB Lance Briggs and Mavericks G Jason Terry. These profile apps “will be found on iOS, Android and sites like AT&T and Verizon.” Tafoya said, “We want people to see what's under the helmet. The way we pitch it to athletes is, 'There's all this information on you out there in the world. Shouldn't you take control of it and manage that brand correctly?'” (SEATTLE TIMES, 4/8).