Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports Justin Verlander Purchase $5.25 Beverly Hills Home Weekend Plans With NFL Giants VP Don Sperling Executive Transactions Names In The News Going Off The Grid Executive Transactions Names In The News Taking Entries For '17 Sports Business Awards
SBD/April 6, 2012/People and Pop Culture
What I Like With Golf Digest Chair & Editorial Dir Jerry Tarde
Published April 6, 2012
What I Like...
An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?
An influential person in my career: Father HURLEY: Inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.
An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You'll never get any good, kids and old women will beat you, and once you play, you'll think it's the greatest game ever.
A timeless idea: Handwritten thank-you notes.
A business deal: Signing TIGER WOODS as a Golf Digest playing editor 1997-2011; not a bad run.
A sports facility: Augusta National, where chicken sandwiches are still $1.50.
A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
A hire: DAN JENKINS, when Sports Illustrated thought he was done. It turned out, he was only getting started.
A brand: Titleist -- built on the pyramid of influence.
A trend: Unleashing magazines on tablets: print goes Hollywood.
An innovation: GPS as publishing game-changer.
A pro league or team business initiative: Golf in the Olympics, Rio 2016.
A story that bears watching: DONALD TRUMP buying golf courses.
An idea or invention I wish I had thought of: Velcro.
A fantasy job: The one I have.
What I Like About...
My job: The people I get to hang out with.
Sports: The rule of law.
Sports business: Retiring to do what?
Sports media: Old enough to remember when Media was a bus stop in Greece.
Sports technology: NBC Golf simulcast on Golf Channel.
Competing: Is 100 percent preparation.
The future of sports business: Interactive cable programming.
Sports fans: Coming out to watch KEEGAN BRADLEY.
What I Would Like To…
Change: Making everything more affordable.
Change in what I do: Not have to go through airport security.
See: Tiger win and lose gracefully.
See more of in sports: Famous athletes signing autographs for kids.
See more of in sports business: Underpromising and overdelivering.
See less of in sports: Athletes so rich they disconnect from the fan.
See less of in sports business: Overpromising and underdelivering.
See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
Eliminate: Knee-jerk criticism of golf by pandering politicians.
What I Don’t Like…
In general: Having to park in a state other than the one in which the sporting event is being played.
Pet peeve: Golf commentators named “Sir Nick.”
In sports: Repeating the same TV commercials -- except for the ones with the baby who talks like an adult.
In business: Agents who tell you they’ve asked their player when you know they didn¹t.
About sports fans: Accepting rudeness and mediocrity.
What I Like…
People: Stealing a Dan Jenkins, I like people who like me.
About myself: That I’ve surrounded myself with people smarter than I am.
Heroes: PICASSO, because the moment he got good at something, he had the courage to stop doing it and move on.
Players: ARNOLD PALMER, because he unfailingly treats everyone with grace and humility.
Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
Possession: Golf Digest -- I think a sense of ownership is critical even when you’re a lowly employee like me.
Time of year: The Masters through British Open, because outdoors is better than indoors.
Magazines: The New Yorker, Vanity Fair, Hemmings.
Websites: Ours, of course, plus GeoffShackelford.com, Daily Beast.
iPad apps: Instagram, Rue La La, GolfLogix.
Chores: Answering email.
Hobbies: Fly-fishing, horse racing.
Trips: Three-day member-guests.
TV: The Masters, the Olympics.
Concerts: BEYONCE, ELTON JOHN
Food: Snapper soup at Pine Valley.
Dessert: Macaroons at the Links Club.
Scent: South Jersey pine.
Vacation spots: Abaco, the Bahamas; Manchester, Vt.
Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” – WARREN BUFFETT