SBD/April 6, 2012/People and Pop Culture

What I Like With Golf Digest Chair & Editorial Dir Jerry Tarde

Tarde said he'd like to see more "underpromising and overdelivering"
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, Golf Digest Chair & Editorial Dir JERRY TARDE.

What I Like...
 
An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?
 
An influential person in my career: Father HURLEY: Inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.
 
An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You'll never get any good, kids and old women will beat you, and once you play, you'll think it's the greatest game ever.

A timeless idea: Handwritten thank-you notes.
 
A business deal: Signing TIGER WOODS as a Golf Digest playing editor 1997-2011; not a bad run.
 
A sports facility: Augusta National, where chicken sandwiches are still $1.50.
 
A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
 
A hire: DAN JENKINS, when Sports Illustrated thought he was done. It turned out, he was only getting started.
 
A brand: Titleist -- built on the pyramid of influence.
 
A trend: Unleashing magazines on tablets: print goes Hollywood.
 
An innovation: GPS as publishing game-changer.
 
A pro league or team business initiative: Golf in the Olympics, Rio 2016.
 
A story that bears watching: DONALD TRUMP buying golf courses.
 
An idea or invention I wish I had thought of: Velcro.
 
A fantasy job: The one I have.

What I Like About...
 
My job: The people I get to hang out with.

Sports: The rule of law.
 
Sports business: Retiring to do what?
 
Sports media: Old enough to remember when Media was a bus stop in Greece.
 
Sports technology: NBC Golf simulcast on Golf Channel.
 
Competing: Is 100 percent preparation.
 
The future of sports business: Interactive cable programming.
 
Sports fans: Coming out to watch KEEGAN BRADLEY.

What I Would Like To…
 
Change: Making everything more affordable.
 
Change in what I do: Not have to go through airport security.
 
See: Tiger win and lose gracefully.
 
See more of in sports: Famous athletes signing autographs for kids.
 
See more of in sports business: Underpromising and overdelivering.
 
See less of in sports: Athletes so rich they disconnect from the fan.
 
See less of in sports business: Overpromising and underdelivering.
 
See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
 
Eliminate: Knee-jerk criticism of golf by pandering politicians.

What I Don’t Like…
 
In general: Having to park in a state other than the one in which the sporting event is being played.
 
Pet peeve: Golf commentators named “Sir Nick.”
 
In sports: Repeating the same TV commercials -- except for the ones with the baby who talks like an adult.
 
In business: Agents who tell you they’ve asked their player when you know they didn¹t.
 
About sports fans: Accepting rudeness and mediocrity.

What I Like…
 
People: Stealing a Dan Jenkins, I like people who like me.
 
About myself: That I’ve surrounded myself with people smarter than I am.
 
Heroes: PICASSO, because the moment he got good at something, he had the courage to stop doing it and move on.
 
Players: ARNOLD PALMER, because he unfailingly treats everyone with grace and humility.
 
Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
  
Possession: Golf Digest -- I think a sense of ownership is critical even when you’re a lowly employee like me.

Time of year: The Masters through British Open, because outdoors is better than indoors.
 
Magazines: The New Yorker, Vanity Fair, Hemmings.
 
Websites: Ours, of course, plus GeoffShackelford.com, Daily Beast.
 
Gadget: iPhone.
 
iPad apps: Instagram, Rue La La, GolfLogix.
 
Chores: Answering email.
 
Hobbies: Fly-fishing, horse racing.
 
Trips: Three-day member-guests.
  
TV: The Masters, the Olympics.
 
Concerts: BEYONCE, ELTON JOHN
 
Food: Snapper soup at Pine Valley.
 
Dessert: Macaroons at the Links Club.
 
Scent: South Jersey pine.
 
Vacation spots: Abaco, the Bahamas; Manchester, Vt.
  
Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” – WARREN BUFFETT
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