Louisville, Adidas Ink Five-Year Extension James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight
Upcoming Conferences and Events
SBD/April 6, 2012/Marketing and Sponsorship
The Spirit Of St. Louis: FS Midwest Nearly Sold Out For MLB Cardinals Games
Published April 6, 2012
BANK ON IT: The Cardinals Thursday announced that they have signed a three-year sponsorship deal with First National Bank of St. Louis. The deal designates First National as the Hometown Bank of the Cardinals and will enable it to offer Cardinals Checking in the St. Louis area. The checking program includes incentives such as specially designed Cardinals checks, a checkbook cover and a Cardinals Debit MasterCard. New customers also will get 10% discounts on merchandise and online ticket purchases (Cardinals).