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SBD/April 5, 2012/Media
Baylor-Notre Dame Marks ESPN's Most-Viewed Women's Title Game Since '04
Published April 5, 2012
ESPN averaged 4.2 million viewers for Baylor’s 80-61 win over Notre Dame in Tuesday night’s NCAA women’s basketball national championship game, marking the most-viewed women’s title game since ’04 and fifth most-viewed since the net began airing the event in ‘96. The ’04 telecast on the net drew 5.6 million viewers for UConn’s win over Tennessee. Baylor-Notre Dame was also up 11% from 3.8 million viewers for Texas A&M-Notre Dame last year. For ESPN’s three women’s Final Four telecasts, the net averaged 3.6 million viewers, marking the most-viewed Final Four since ’04. The Final Four was also up 13% from 3.2 million viewers last year. Overall, the NCAA women’s basketball tournament was the second most-viewed ever for ESPN/ESPN2, averaging 1.8 million viewers, which was just behind last year’s record-setting numbers. The ’11 tournament across the two networks averaged 1.9 million viewers (ESPN).
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NCAA WOMEN'S BASKETBALL NATIONAL CHAMPIONSHIP VIEWERSHIP TREND SINCE ESPN ACQUIRED RIGHTS
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YEAR
|
NIGHT
|
MATCHUP |
VIEWERS (000)
|
|
'12
|
Tues.
|
Baylor-Notre Dame |
4,244
|
|
11
|
Tues.
|
Texas A&M-Notre Dame |
3,831
|
|
'10
|
Tues.
|
UConn-Stanford |
3,531
|
|
'09
|
Tues.
|
UConn-Louisville |
2,668
|
|
'08
|
Tues.
|
Tennesee-Stanford |
3,858
|
|
'07
|
Tues.
|
Tennesee-Rutgers |
2,918
|
|
'06
|
Tues.
|
Maryland-Duke |
3,587
|
|
'05
|
Tues.
|
Baylor-Michigan State |
3,235
|
|
'04
|
Tues.
|
UConn-Tennessee |
5,583
|
|
'03
|
Tues.
|
UConn-Tennessee |
4,369
|
|
'02
|
Sun.
|
UConn-Oklahoma |
5,681
|
|
'01
|
Sun.
|
Notre Dame-Purdue |
3,730
|
|
'00
|
Sun.
|
UConn-Tennessee |
3,676
|
|
'99
|
Sun.
|
Purdue-Duke |
5,137
|
|
'98
|
Sun.
|
Tennessee-Louisiana Tech |
3,943
|
|
'97
|
Sun.
|
Tennessee-Old Dominion |
4,586
|
|
'96
|
Sun.
|
Tennessee-Georgia |
3,515
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