SBD/April 5, 2012/Media

Baylor-Notre Dame Marks ESPN's Most-Viewed Women's Title Game Since '04

ESPN averaged 4.2 million viewers for Baylor’s 80-61 win over Notre Dame in Tuesday night’s NCAA women’s basketball national championship game, marking the most-viewed women’s title game since ’04 and fifth most-viewed since the net began airing the event in ‘96. The ’04 telecast on the net drew 5.6 million viewers for UConn’s win over Tennessee. Baylor-Notre Dame was also up 11% from 3.8 million viewers for Texas A&M-Notre Dame last year. For ESPN’s three women’s Final Four telecasts, the net averaged 3.6 million viewers, marking the most-viewed Final Four since ’04. The Final Four was also up 13% from 3.2 million viewers last year. Overall, the NCAA women’s basketball tournament was the second most-viewed ever for ESPN/ESPN2, averaging 1.8 million viewers, which was just behind last year’s record-setting numbers. The ’11 tournament across the two networks averaged 1.9 million viewers (ESPN).

NCAA WOMEN'S BASKETBALL NATIONAL CHAMPIONSHIP VIEWERSHIP TREND SINCE ESPN ACQUIRED RIGHTS
YEAR
NIGHT
MATCHUP
VIEWERS (000)
'12
Tues.
Baylor-Notre Dame
4,244
11
Tues.
Texas A&M-Notre Dame
3,831
'10
Tues.
UConn-Stanford
3,531
'09
Tues.
UConn-Louisville
2,668
'08
Tues.
Tennesee-Stanford
3,858
'07
Tues.
Tennesee-Rutgers
2,918
'06
Tues.
Maryland-Duke
3,587
'05
Tues.
Baylor-Michigan State
3,235
'04
Tues.
UConn-Tennessee
5,583
'03
Tues.
UConn-Tennessee
4,369
'02
Sun.
UConn-Oklahoma
5,681
'01
Sun.
Notre Dame-Purdue
3,730
'00
Sun.
UConn-Tennessee
3,676
'99
Sun.
Purdue-Duke
5,137
'98
Sun.
Tennessee-Louisiana Tech
3,943
'97
Sun.
Tennessee-Old Dominion
4,586
'96
Sun.
Tennessee-Georgia
3,515

 

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