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CBS' McManus Not Concerned About Masters' TV Demographic Skewing Older

CBS Sports Chair Sean McManus said data showing an older-skewing age demographic for The Masters "didn’t come as a big surprise," according to Bob Wolfley of the MILWAUKEE JOURNAL SENTINEL. McManus continued, "I wouldn’t say I’m concerned about that. It kind of is what it is. But when you look at the amount of people who tune in to Augusta, and the amount of people who talk about it, I wouldn’t call it a major concern. It obviously has not been a concern for the advertisers or the partners either." McManus noted The Masters remains the highest-rated golf tournament of the year. He added, "I’m hoping, when you look at some of the younger players out there ... (they) are really starting to resonate, whether it’s Rory McIlroy or Dustin Johnson or Rickie Fowler. With some of the excitement some of those golfers are generating, it wouldn’t surprise me if that had some effect on the younger audience. I think they are appealing golfers. They are young. There is a kind of hipness to them we haven’t seen in awhile" (JSONLINE.com, 4/2).

BORING TV: GOLFWEEK's Martin Kaufmann writes when Ahmad Rashad greeted Tiger Woods for the first interview of his new show, "The First Word," by asking, "What's up, brother man?" that question "arguably was the toughest that Rashad put to Woods." The segment "illustrated what happens when you combine a bad interviewer with a subject who is programmed not to say anything interesting." Kaufmann: "You get bad TV. If you missed it -- it ran opposite of the NCAA Final Four Saturday -- I wouldn't recommend seeking out a rerun" (GOLFWEEK, 4/6 issue).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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