SBD/April 5, 2012/Media

CBS' McManus Not Concerned About Masters' TV Demographic Skewing Older

McManus said Masters viewership has "not been a concern" for advertisers or partners
CBS Sports Chair Sean McManus said data showing an older-skewing age demographic for The Masters "didn’t come as a big surprise," according to Bob Wolfley of the MILWAUKEE JOURNAL SENTINEL. McManus continued, "I wouldn’t say I’m concerned about that. It kind of is what it is. But when you look at the amount of people who tune in to Augusta, and the amount of people who talk about it, I wouldn’t call it a major concern. It obviously has not been a concern for the advertisers or the partners either." McManus noted The Masters remains the highest-rated golf tournament of the year. He added, "I’m hoping, when you look at some of the younger players out there ... (they) are really starting to resonate, whether it’s Rory McIlroy or Dustin Johnson or Rickie Fowler. With some of the excitement some of those golfers are generating, it wouldn’t surprise me if that had some effect on the younger audience. I think they are appealing golfers. They are young. There is a kind of hipness to them we haven’t seen in awhile" (, 4/2).

BORING TV: GOLFWEEK's Martin Kaufmann writes when Ahmad Rashad greeted Tiger Woods for the first interview of his new show, "The First Word," by asking, "What's up, brother man?" that question "arguably was the toughest that Rashad put to Woods." The segment "illustrated what happens when you combine a bad interviewer with a subject who is programmed not to say anything interesting." Kaufmann: "You get bad TV. If you missed it -- it ran opposite of the NCAA Final Four Saturday -- I wouldn't recommend seeking out a rerun" (GOLFWEEK, 4/6 issue).
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