Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/April 5, 2012/Marketing and Sponsorship
New Balance's New Ad Campaign Touts Shoes, Apparel Made In The U.S.
Published April 5, 2012
GETTING READY FOR BOSTON MARATHON: In Boston, Gary Remal reports New Balance is unveiling a new marketing campaign "geared to take advantage of interest surrounding this year’s edition” of the Boston Marathon. New Balance Marketing Manager Josh Rowe said, “Our ‘Let’s Make Excellent Happen’ campaign is all about inspiring and motivating athletes to keep reaching for new goals. With our 2012 Boston Marathon effort, we’re not only commending the runner’s achievement of those goals, but also those ‘excellent’ moments that make Boston legendary” (BOSTON HERALD, 4/5).