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SBD/April 5, 2012/Marketing and Sponsorship
New Balance's New Ad Campaign Touts Shoes, Apparel Made In The U.S.
Published April 5, 2012
GETTING READY FOR BOSTON MARATHON: In Boston, Gary Remal reports New Balance is unveiling a new marketing campaign "geared to take advantage of interest surrounding this year’s edition” of the Boston Marathon. New Balance Marketing Manager Josh Rowe said, “Our ‘Let’s Make Excellent Happen’ campaign is all about inspiring and motivating athletes to keep reaching for new goals. With our 2012 Boston Marathon effort, we’re not only commending the runner’s achievement of those goals, but also those ‘excellent’ moments that make Boston legendary” (BOSTON HERALD, 4/5).