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Kentucky-Kansas Earns CBS Second-Best National Championship Audience Since '05

CBS averaged a 12.3 fast-national Nielsen rating and 20.9 million viewers for Kentucky’s 67-59 win over Kansas in last night’s NCAA men’s basketball national championship game, the second-best figures for the game since North Carolina-Illinois earned a 15.0 rating and 23.9 million viewers in ’05. Last night’s game is up 5.1% and 4.0%, respectively, from an 11.7 rating and 20.1 million viewers for UConn-Butler last year. For the entire all telecasts across CBS/TBS/TNT/truTV, the ’12 tournament averaged a 6.1 rating, down 5% from last year, which was the first year of the combined CBS/Turner effort. However, the 6.1 rating is up 2% from ’10, when CBS aired the tournament. The 6.1 rating also marks the second-best rating for the tournament since ’07 (Austin Karp, THE DAILY).

NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP
GAME TREND ON CBS
YEAR
RAT.
VIEWERS (000)
MATCHUP
'12
12.3
20,900
Kentucky-Kansas
'11
11.7
20,100
UConn-Butler
'10
14.2
23,944
Duke-Butler
'09
10.8
17,649
North Carolina-Michigan State
'08
12.1
19,501
Kansas-Memphis
'07
12.2
19,563
Florida-Ohio State
'06
11.2
17,543
Florida-UCLA
'05
15.0
23,895
North Carolina-Illinois
'04
11.0
17,088
UConn-Georgia Tech
'03
12.7
18,573
Syracuse-Kansas

 

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