Menu
Marketing and Sponsorship

Nationals Sign Several New Sponsors For '12 Season, Including United Airlines, Papa John's

The Nationals have signed and renewed several sponsor agreements for the '12 season, extending the club's recent momentum from its increased on-field expectations to its off-field business as well. New partners include United Airlines, Papa John's, Cholula Hot Sauce, New Era, Toyota, Medstar Health, Bacardi Rum and Maxxis Tires. United will serve as the club's air charter service provider and gains airline sponsor category rights. Papa John's will run a series of pizza box promotions, similar to what it does in the DC market with the Redskins and Capitals, and offer 50% off promos when the Nationals score five runs or more and win. Cholula will be integrated into the club's MASN broadcasts in which pitches clocked at 96 MPH and higher will feature the company's logo. New Era will have a 1,600-square-foot concept store within Nationals Park, one of its first in MLB. The store was developed along with new retail concessionaire Gameday Merchandising. Financial terms of the deals were not disclosed, but club officials said the Nationals' sponsorship business is "up significantly" from '11. "The stars are starting to align for us," said Nationals VP & Managing Dir of Sponsorships & Business Development John Knebel. "We're seeing a tremendous bounce from last year, but winning is not a cure-all. We still have to continue to perform."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/03/Marketing-and-Sponsorship/Nationals-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/03/Marketing-and-Sponsorship/Nationals-Sponsors.aspx

CLOSE