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Marketing and Sponsorship

Press Your Luck: Andrew Luck Signs Trading Card Deal With Panini America

Panini America has signed former Stanford QB and likely top NFL Draft pick Andrew Luck to a trading-card deal. Luck's first trading card will be in Panini's Prestige release, the initial NFL cards for next season from any manufacturer. The cards are scheduled to hit retail in early June. Luck is expected to appear on packaging and participate in social media initiatives. He also will be featured in Panini's HRX video trading cards, said Panini America VP/Marketing Jason Howarth. Luck earlier signed an apparel and footwear deal with Nike. He has not yet signed a memorabilia deal.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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