SBD / April 3, 2012 / Andrew Luck Signs Deal With Panini America

SBD/April 3, 2012/Marketing and Sponsorship

Press Your Luck: Andrew Luck Signs Trading Card Deal With Panini America

By Terry Lefton, Editor-at-Large

Published April 3, 2012

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Panini America has signed former Stanford QB and likely top NFL Draft pick Andrew Luck to a trading-card deal. Luck's first trading card will be in Panini's Prestige release, the initial NFL cards for next season from any manufacturer. The cards are scheduled to hit retail in early June. Luck is expected to appear on packaging and participate in social media initiatives. He also will be featured in Panini's HRX video trading cards, said Panini America VP/Marketing Jason Howarth. Luck earlier signed an apparel and footwear deal with Nike. He has not yet signed a memorabilia deal.
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