Menu
Finance

ISC Execs Say Increased Revenue For First Quarter Of '12 Exceeded Internal Expectations

ISC reported an increase in revenues for Q1 '12, which company execs said exceeded internal expectations. The year-over-year increase excludes Phoenix Int'l Raceway’s spring race, which was moved from Q1 in '11 to Q2 in '12, and lost revenue from the new Sirius sponsorship, which is lower than the previous one. Total revenues in the first quarter were $127.4M. Attendance revenue decreased to $32.5M, down from $36M in '11 largely because the Phoenix race was moved to the second quarter. For Q1, broadcast rights revenue was $53.7M, motorsports-related revenue was $27M, concessions revenue was $11M and other revenue was $3M. Total expenses were $97.7M. ISC reported that advance ticket sales for Sprint Cup Series events remain soft, off 8% in units and revenue. ISC President John Saunders said that was an improvement from years past when ticket sales were off 11%. ISC reported that 86% of sponsorship revenue is sold. There are four Sprint Cup and two Nationwide race entitlements that are open or not announced. Saunders said that early season ratings results for both the Sprint Cup and Nationwide series “breed optimism regarding the prospect of NASCAR’s next broadcast rights agreement.” Saunders also trumpeted the performance of the Daytona 500’s first running in primetime. He said, “Without significant promotion, the 500 won the night during primetime among adults 18 to 49.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/03/Finance/ISC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/03/Finance/ISC.aspx

CLOSE