SBD/March 30, 2012/People and Pop Culture

TaylorMade CEO Mark King Surprises Employees By Appearing On "Undercover Boss"

TaylorMade-adidas Golf's King will appear in April 6 episode of "Undercover Boss"
TaylorMade-adidas Golf President & CEO MARK KING "decided to alter his world" when he taped his appearance on CBS' "UNDERCOVER BOSS," according to GOLFWEEK's Forecaddie. King "shaved his head, grew a beard, put on a fake tattoo, and wore glasses, earrings -- and even sported fake teeth" during the episode, which will air April 6. King's assignment for the show included working as "a quality-control auditor at a golf ball plant in Westminster, S.C., and as a golf assembler at TaylorMade headquarters in Carlsbad, Calif." King said, "After hearing that this wasn't a joke and after being re-assured that there actually was a disguise that would allow me to go undercover, I realized that this was a tremendous opportunity to re-engage our employees" (GOLFWEEK, 3/30 issue). King said his initial reaction to the assignment was it would be "a distraction." King: "The more we thought about how cool the experience would be, how much exposure we would get for the company and how people could see what TaylorMade-adidas is about, it became interesting." GOLF WORLD's E. Michael Johnson notes what is "also gratifying is the effect King's upcoming appearance has had on company morale." King said, "There's a real energy inside the company because of it" (GOLF WORLD, 4/2 issue).
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