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Marketing and Sponsorship

A-B Activates Around Start Of MLB Season With Themed Cans, Cause-Related Program

Anheuser-Busch, an MLB corporate sponsor since '80, is supporting its longtime baseball rights with a cause-related program that begins with the new season. Budweiser's "Walk Off A Hero" program will donate $5,000 for every walk-off win during this MLB season and donate a portion of sales from Memorial Day through July 4. The program is an effort to raise up to $2.5M for Folds of Honor (www.foldsofhonor.org), which provides scholarships to dependents of service members who were killed and disabled in action. Fans can visit Budweiser's Facebook page to see a daily walk-off tracker and learn more about the program. A-B is supporting the program with radio, print, point-of-sale and ads on MLB.com. Separately, A-B is celebrating the new season by producing baseball-themed cans of Budweiser for 23 teams, plus an MLB-logoed can.

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SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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