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SBJ In-Depth: Sports Medicine
Published March 30, 2012
Player injuries mean much more to a team than the possible effects on the win-lose column. Players going on the IR impact the bottom line through the cost of rehab, hiring replacements, and losing out on ticket and merchandise sales usually generated by star athletes. We’ll pinpoint the many costs associated with player rehab and look at how new league standards, such as those imposed by the NFL regarding concussions, could affect how players are evaluated and treated in seasons to come.
Publishing Date: April 23 Ad Close: April 9 Materials Close: April 11. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.
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Publishing Date: April 23 Ad Close: April 9 Materials Close: April 11. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.
