SBD/March 29, 2012/Media

Media Notes

In N.Y., Bob Tedeschi writes if "ever a sport was built for a mobile app companion," baseball is it. The people at MLB.com were the "first of the major sport leagues -- or the major media companies, for that matter -- to produce a stellar app." MLB's At Bat "returns with a few nice refinements to complement a core of fun and useful features from years past." AtBat12 subscribers who pay the $15 season pass or $3 monthly "receive a long list of goodies that will appeal to home users as well as those who attend live games." Tedeschi writes, "For my money, the app’s coolest feature is in the Gameday section, which includes box scores, video highlights and an animated, pitch-by-pitch game simulation from the catcher’s point of view" (N.Y. TIMES, 3/29).

PRODUCTION VALUE: Golfer Christina Kim was "behind the microphone" during the second round of last week's LPGA Kia Classic, while golfer Brittany Lincicome was in the producer's chair and golfer Stacy Lewis was "manning a camera on the 13th hole." The idea to have the three players work the media stints was "hatched during the off-season when Golf Channel personnel discussed ways to showcase the personalities and approachability of LPGA players" (GOLF WORLD, 4/2 issue).

INJURY REPORT: In Philadelphia, Kerith Gabriel noted when MSG Network's Knicks sideline reporter Al Trautwig reported before Monday night's game that Knicks F Amar'e Stoudemire would be "out due to a bulging disk in his lower back," Trautwig "substituted a 'c' where an 's' should have been." Trautwig "quickly caught himself," but the "damage was already done." Perhaps the "best part was the cutaway to play-by-play callers Walt Frazier and Mike Breen, with what appeared to be Frazier feverishly trying to hide a chuckle at Trautwig's gaffe" (PHILADELPHIA DAILY NEWS, 3/28).

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