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SBD/March 29, 2012/Marketing and Sponsorship
NFL Licensees Offer A Preview Of Pop-Up Store In N.Y. Opening Next Month
Published March 29, 2012
TAKING ADVANTAGE OF THE EXCITEMENT: Kane said that the NFL ad licensees were sharing risk on the store, which is being operated by agency MKTG. “When the Draft went primetime two years, all the indicators zoomed up, but we had limited retail space there. Here, we can really take advantage of the excitement. ... I don’t know that we’ll do this every year, but for kickoff of next season, which will be here, and the Super Bowl in 22 months, you’ll probably see us do something." As for a more permanent retail storefront, like the NBA and NHL Manhattan storefronts, Kane said, “There’s always people asking, but this is more about taking advantage of a particular event than anything permanent and it’s a testimony to how big the draft has become."