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SBD/March 27, 2012/Research and Ratings
Survey Finds NASCAR, NFL Tops In Sponsor Recall Among TV Viewers
Published March 27, 2012
The highest sponsor recall on TV was among NASCAR and NFL viewers, according to a recent study conducted by research firm Repucom. Consumers were asked if, over the past 12 months, they could recall seeing or hearing any sponsorship while watching a game/event on TV. This would include signage on or around the field of play as well as any sponsored segments of the broadcasts, such as a halftime show or play of the game. NASCAR ranked first with 51%, while the NFL ranked second at 50%. MLB, NBA and college football rounded out the top five. Commercials were not included (Repucom).
|
SPONSOR RECALL BY TV VIEWERS OF SPORTS EVENTS
OVER LAST 12 MONTHS (EXCLUDES COMMERCIALS) |
|
| LEAGUE/SPORT |
%
|
| NASCAR |
51%
|
| NFL |
50%
|
| MLB |
42%
|
| NBA |
41%
|
| College football |
39%
|
| IndyCar |
37%
|
| College basketball |
36%
|
| NHL |
36%
|
| Pro golf (men & women) |
33%
|
| MMA |
31%
|
| Action/extreme sports |
29%
|
| MLS |
29%
|
| Pro tennis (men & women) |
27%
|
| High school sports |
22%
|
| WNBA |
22%
|
