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SBD/March 27, 2012/Research and Ratings
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Survey Finds NASCAR, NFL Tops In Sponsor Recall Among TV Viewers
The highest sponsor recall on TV was among NASCAR and NFL viewers, according to a recent study conducted by research firm Repucom. Consumers were asked if, over the past 12 months, they could recall seeing or hearing any sponsorship while watching a game/event on TV. This would include signage on or around the field of play as well as any sponsored segments of the broadcasts, such as a halftime show or play of the game. NASCAR ranked first with 51%, while the NFL ranked second at 50%. MLB, NBA and college football rounded out the top five. Commercials were not included (Repucom).
SPONSOR RECALL BY TV VIEWERS OF SPORTS EVENTS
OVER LAST 12 MONTHS (EXCLUDES COMMERCIALS)LEAGUE/SPORT %NASCAR 51%NFL 50%MLB 42%NBA 41%College football 39%IndyCar 37%College basketball 36%NHL 36%Pro golf (men & women) 33%MMA 31%Action/extreme sports 29%MLS 29%Pro tennis (men & women) 27%High school sports 22%WNBA 22%
