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SBD/March 27, 2012/Facilities
Majority Of Minneapolis City Council Backs Mayor's Plan To Fund New Vikings Stadium
Published March 27, 2012
NORTH STARS: In Minneapolis, Thomas Lee noted naming rights to a new Vikings stadium "arguably represent the most grandiose marketing opportunity in Minnesota." With 20 Fortune 500 firms, Minnesota "certainly doesn't lack companies with financial firepower." Lee wrote right now, the "smart money seems to be on" Target, which also has naming rights to the Twins' and T'Wolves venues. However, a lone company with deals for "all three major sports facilities in one city would be unprecedented." For this reason, Target "may decide to pass, fearing overexposure of its brand and wallet." Best Buy Senior Dir of PR Susan Busch said that the company has "no interest in naming the stadium." U.S. Bancorp "could be a top candidate," as the company's Chair, President & CEO Richard Davis has been "working hard to keep the Vikings in Minnesota." Mall of America VP/PR Dan Jasper, whose company currently has naming rights to the field at the Metrodome, wrote in an e-mail, "I can tell you that our partnership with the Minnesota Vikings has been very good, and we have found value in being the field naming rights sponsor for Mall of America Field. As the stadium issue moves forward we can connect again" (Minneapolis STAR TRIBUNE, 3/25).