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Marketing and Sponsorship

Topps' Next Card Set In May Will Feature Tebow As Jet, Manning As Bronco

Bowman Football, a branch of Topps, will "soon launch a line of trading cards featuring" QB Tim Tebow in a Jets jersey and QB Peyton Manning donning a Broncos uniform, according to the AP. The packs of cards "will hit store shelves in May." The images have been "retouched to reflect the changes" for the two players. Topps VP/Sports Mark Sapir said that the company "waited until the last moment to render the cards." He said, "We wanted them to be timely." Sapir: "Literally, as soon as the Tebow announcement was made, there were emails made back and forth, doing everything as quickly as we can to make sure we get that card for football fans." The Manning and Tebow cards will be "printed on a limited basis." Sapir said, "These cards are going to be a big deal, and they're going to be super valuable" (AP, 3/22).

STOCKING SHELVES: On Long Island, Jim Baumbach notes Tebow's arrival to the Jets has local retailers "scurrying to capitalize on the team's latest big-name acquisition." The "first shipment of Jets Tebow T-shirts arrived at Modell's Times Square store Thursday night, and the sporting goods chain said many more truckloads will be dropped off at its locations throughout the metropolitan area this weekend." Modell's Manager of Sports Marketing & PR Jason Karlowski said Modell's had enough time to schedule a shipment of "a little more than 200" Jets shirts to its Times Square store. However, there were "no Tebow jerseys available," as the NFL is "deep in the process of switching from Reebok to Nike as its official licensee." Nike is "expected to unveil its new-look jerseys early next month" (NEWSDAY, 3/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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