IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction Cowboys Will Be Fined Under NFL Policy Review Finds NFL Wrong On Heads Up's Survey World Surf League Launches Jersey Line Broncos' Ellis, Elway Discuss Future Of Team Marketplace Roundup Brandon Discusses Bills-Sabres Dual Presidency UC-Irvine Opens Up Campus To Rams Target Leaving Chip Ganassi's IndyCar Team
SBD/March 23, 2012/Marketing and Sponsorship
Topps' Next Card Set In May Will Feature Tebow As Jet, Manning As Bronco
Published March 23, 2012
STOCKING SHELVES: On Long Island, Jim Baumbach notes Tebow's arrival to the Jets has local retailers "scurrying to capitalize on the team's latest big-name acquisition." The "first shipment of Jets Tebow T-shirts arrived at Modell's Times Square store Thursday night, and the sporting goods chain said many more truckloads will be dropped off at its locations throughout the metropolitan area this weekend." Modell's Manager of Sports Marketing & PR Jason Karlowski said Modell's had enough time to schedule a shipment of "a little more than 200" Jets shirts to its Times Square store. However, there were "no Tebow jerseys available," as the NFL is "deep in the process of switching from Reebok to Nike as its official licensee." Nike is "expected to unveil its new-look jerseys early next month" (NEWSDAY, 3/23).