Rams' Move To L.A. Unlikely For '15 Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership 49ers Cut McDonald Following Assault Probe Alshon Jeffery Signs With BodyArmor Marketplace Roundup Chargers Staying In San Diego Next Year Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal
SBD/March 23, 2012/Marketing and Sponsorship
Topps' Next Card Set In May Will Feature Tebow As Jet, Manning As Bronco
Published March 23, 2012
STOCKING SHELVES: On Long Island, Jim Baumbach notes Tebow's arrival to the Jets has local retailers "scurrying to capitalize on the team's latest big-name acquisition." The "first shipment of Jets Tebow T-shirts arrived at Modell's Times Square store Thursday night, and the sporting goods chain said many more truckloads will be dropped off at its locations throughout the metropolitan area this weekend." Modell's Manager of Sports Marketing & PR Jason Karlowski said Modell's had enough time to schedule a shipment of "a little more than 200" Jets shirts to its Times Square store. However, there were "no Tebow jerseys available," as the NFL is "deep in the process of switching from Reebok to Nike as its official licensee." Nike is "expected to unveil its new-look jerseys early next month" (NEWSDAY, 3/23).