SBD/March 22, 2012/Research and Ratings

Execs Say Ticket Prices Is Area Of Sports Biz Facing Biggest Challenge To Continued Growth

Execs said the price of tickets is the area of sports business that will face the most challenges to continue growing at its current rate, according to a Turnkey Sports Poll taken in February. Forty-seven percent of execs said ticket prices would be most challenged to maintain current growth, while 16% said player salaries. Forty-one percent of execs also said the NBA faces the most scrutiny from its fans and the media for its ticket prices, followed by the NFL. MLB received the highest marks from execs when asked which league is the most advanced with regards to implementing and monetizing innovative ticketing processes (Turnkey Sports).

Which of the following areas of sports business will face the
most challenges to continue growing at its current rate?
AREA
%
Ticket prices
47%
Player salaries
16%
Media rights fees
14%
Sponsorship fees
11%
Facility construction/renovation fees
11%
Not sure/No response
1%
 
Which of the following leagues faces the most scrutiny from
its fans and the media for its ticket prices?
LEAGUE
%
NBA
41%
NFL
28%
MLB
14%
NHL
7%
NASCAR
5%
MLS
0%
None of these
2%
Not sure/No response
3%
 
Which of the following leagues is most advanced with regard
to implementing and monetizing innovative ticketing processes?*
LEAGUE
%
MLB
41%
NBA
28%
NFL
10%
NHL
4%
MLS
2%
NASCAR
0%
Not sure/No response
15%
 

NOTE: * = Includes ticket price optimization, online ticket plan management, paperless ticketing, loaded tickets, etc.

 

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