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SBD/March 22, 2012/Research and Ratings
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Execs Say Ticket Prices Is Area Of Sports Biz Facing Biggest Challenge To Continued Growth
Execs said the price of tickets is the area of sports business that will face the most challenges to continue growing at its current rate, according to a Turnkey Sports Poll taken in February. Forty-seven percent of execs said ticket prices would be most challenged to maintain current growth, while 16% said player salaries. Forty-one percent of execs also said the NBA faces the most scrutiny from its fans and the media for its ticket prices, followed by the NFL. MLB received the highest marks from execs when asked which league is the most advanced with regards to implementing and monetizing innovative ticketing processes (Turnkey Sports).
Which of the following areas of sports business will face the
most challenges to continue growing at its current rate?AREA %Ticket prices 47%Player salaries 16%Media rights fees 14%Sponsorship fees 11%Facility construction/renovation fees 11%Not sure/No response 1%Which of the following leagues faces the most scrutiny from
its fans and the media for its ticket prices?LEAGUE %NBA 41%NFL 28%MLB 14%NHL 7%NASCAR 5%MLS 0%None of these 2%Not sure/No response 3%Which of the following leagues is most advanced with regard
to implementing and monetizing innovative ticketing processes?*LEAGUE %MLB 41%NBA 28%NFL 10%NHL 4%MLS 2%NASCAR 0%Not sure/No response 15%NOTE: * = Includes ticket price optimization, online ticket plan management, paperless ticketing, loaded tickets, etc.
