Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 22, 2012/Research and RatingsPrint All
Execs said the price of tickets is the area of sports business that will face the most challenges to continue growing at its current rate, according to a Turnkey Sports Poll taken in February. Forty-seven percent of execs said ticket prices would be most challenged to maintain current growth, while 16% said player salaries. Forty-one percent of execs also said the NBA faces the most scrutiny from its fans and the media for its ticket prices, followed by the NFL. MLB received the highest marks from execs when asked which league is the most advanced with regards to implementing and monetizing innovative ticketing processes (Turnkey Sports).Which of the following areas of sports business will face the
most challenges to continue growing at its current rate?
AREA% Ticket prices47% Player salaries16% Media rights fees14% Sponsorship fees11% Facility construction/renovation fees11% Not sure/No response1%Which of the following leagues faces the most scrutiny from
its fans and the media for its ticket prices?
LEAGUE% NBA41% NFL28% MLB14% NHL7% NASCAR5% MLS0% None of these2% Not sure/No response3%Which of the following leagues is most advanced with regard
to implementing and monetizing innovative ticketing processes?*
LEAGUE% MLB41% NBA28% NFL10% NHL4% MLS2% NASCAR0% Not sure/No response15%
NOTE: * = Includes ticket price optimization, online ticket plan management, paperless ticketing, loaded tickets, etc.