SBD/March 22, 2012/Research and Ratings

Print All
  • Execs Say Ticket Prices Is Area Of Sports Biz Facing Biggest Challenge To Continued Growth

    Execs said the price of tickets is the area of sports business that will face the most challenges to continue growing at its current rate, according to a Turnkey Sports Poll taken in February. Forty-seven percent of execs said ticket prices would be most challenged to maintain current growth, while 16% said player salaries. Forty-one percent of execs also said the NBA faces the most scrutiny from its fans and the media for its ticket prices, followed by the NFL. MLB received the highest marks from execs when asked which league is the most advanced with regards to implementing and monetizing innovative ticketing processes (Turnkey Sports).

    Which of the following areas of sports business will face the
    most challenges to continue growing at its current rate?
    AREA
    %
    Ticket prices
    47%
    Player salaries
    16%
    Media rights fees
    14%
    Sponsorship fees
    11%
    Facility construction/renovation fees
    11%
    Not sure/No response
    1%
     
    Which of the following leagues faces the most scrutiny from
    its fans and the media for its ticket prices?
    LEAGUE
    %
    NBA
    41%
    NFL
    28%
    MLB
    14%
    NHL
    7%
    NASCAR
    5%
    MLS
    0%
    None of these
    2%
    Not sure/No response
    3%
     
    Which of the following leagues is most advanced with regard
    to implementing and monetizing innovative ticketing processes?*
    LEAGUE
    %
    MLB
    41%
    NBA
    28%
    NFL
    10%
    NHL
    4%
    MLS
    2%
    NASCAR
    0%
    Not sure/No response
    15%
     

    NOTE: * = Includes ticket price optimization, online ticket plan management, paperless ticketing, loaded tickets, etc.

     

    Print | Tags: Research and Ratings
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug