Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/March 22, 2012/Marketing and Sponsorship
Published March 22, 2012
MANNING MONEY: Horrow Sports Ventures CEO Rick Horrow said regardless of whether new Broncos QB Peyton Manning “returns to his football MVP form after recovering from neck surgery, Manning will remain an endorsement MVP for the companies he works with.” Horrow said Manning “could be even more valuable to his sponsors when his playing career ends. Bottom line, like retired athletes Michael Jordan and Joe Montana before him, expect to see a lot more of Peyton Manning for years to come” (“NBR,” PBS, 3/20).
SERIOUS PLAY: MEDIA POST’s Tanya Irwin reported HSBC is “launching a new campaign as part of their co-title sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens rugby tournament, which takes place March 23-25.” The effort, via JWT, London, includes “a 90-second spot, entitled ‘Serious Play,’ which will be shown in the Hong Kong stadium and online on HSBC's YouTube channel and on Facebook” (MEDIAPOST.com, 3/21).