SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/March 22, 2012/Marketing and Sponsorship
Published March 22, 2012
MANNING MONEY: Horrow Sports Ventures CEO Rick Horrow said regardless of whether new Broncos QB Peyton Manning “returns to his football MVP form after recovering from neck surgery, Manning will remain an endorsement MVP for the companies he works with.” Horrow said Manning “could be even more valuable to his sponsors when his playing career ends. Bottom line, like retired athletes Michael Jordan and Joe Montana before him, expect to see a lot more of Peyton Manning for years to come” (“NBR,” PBS, 3/20).
SERIOUS PLAY: MEDIA POST’s Tanya Irwin reported HSBC is “launching a new campaign as part of their co-title sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens rugby tournament, which takes place March 23-25.” The effort, via JWT, London, includes “a 90-second spot, entitled ‘Serious Play,’ which will be shown in the Hong Kong stadium and online on HSBC's YouTube channel and on Facebook” (MEDIAPOST.com, 3/21).