SBD/March 21, 2012/Marketing and Sponsorship

EyeBlack Continues To Grow Portfolio With Multiyear Deal For Minor League Baseball

Deal extends to several MiLB all-star games, mascots and individual player likenesses
Minor League Baseball has signed a multiyear licensing deal with EyeBlack, a Maryland-based manufacturer of protective adhesives used to reduce sun glare. EyeBlack will develop a series of products bearing the names and logos of MiLB and its 160 affiliated minor league teams and 14 leagues. The deal also extends to several MiLB all-star games, mascots and individual MiLB player likenesses. EyeBlack signed a similar agreement last year with MLB, and the latest pact extends the company's reach into the sport. EyeBlack now holds deals with MLB, MiLB, Major League Lacrosse, Nike, more than 150 collegiate programs, and several individual professional athletes, including Bears LB Brian Urlacher and Steelers LB LaMarr Woodley. The company expects to sell more than 1 million pairs of its Original black EyeBlack line, more than twice the total from '11. Financial terms of the MiLB deal were not disclosed.
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