SBD/March 19, 2012/Research and Ratings

Overnight Ratings: NBC's Final Round of Transitions Championship Sees 31% Jump

Last night's NCAA men's basketball tournament third round game on CBS featuring North Carolina-Creighton topped all weekend sports telecasts with a 6.4 overnight Nielsen rating. That figure is flat compared to Ohio State-George Mason in the same late afternoon window last year, and down from the top Sunday game of the NCAA Tournament last year, which was a 6.9 overnight for Duke-Michigan in the mid-afternoon window. TNT's Kansas-Purdue matchup last night was cable TV's best overnight of the weekend with a 2.8 rating. Last year's top game on cable TV during the first weekend was a 2.9 overnight for Arizona-Texas. Meanwhile, Fox saw an uptick in the overnights for NASCAR Sprint Cup coverage. The Food City 500 from Bristol Motor Speedway earned a 4.0 overnight yesterday afternoon, up slightly from a 3.9 rating last year. NBC also saw a big gain for PGA Tour coverage yesterday. The final round of the Transitions Championship earned a 2.1 overnight for Luke Donald's playoff victory over Jim Furyk, Sang-Moon Bae and Robert Garrigus. That figure is up 31% from a 1.6 overnight for the final round last year.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
NCAA Basketball Tournament: Second Round:
Cincinnati-Texas
3/16
CBS
12:00-2:30pm
2.2
NCAA Basketball Tournament: Second Round:
FSU-St. Bonaventure
3/16
CBS
2:45-5:15pm
2.4
NCAA Basketball Tournament: Second Round:
Lehigh-Duke
3/16
CBS
7:00-9:45pm
4.1
NCAA Basketball Tournament: Second Round:
Xavier-Notre Dame
3/16
CBS
10:15pm-12:30am
3.2
ATP Tour: BNP Paribas Open Semifinals
3/17
ABC
2:00-6:00pm
0.6
NCAA Basketball Tournament: Third Round:
Syracuse-Kansas State
3/17
CBS
12:00-2:30pm
3.7
NCAA Basketball Tournament: Third Round:
Ohio State-Gonzaga
3/17
CBS
3:00-5:15pm
5.7
NCAA Basketball Tournament: Third Round:
Marquette-Murray State
3/17
CBS
5:15-7:30pm
5.2
NCAA Basketball Tournament: Third Round:
Kentucky-Iowa State
3/17
CBS
7:45-10:15pm
4.3
Gymnastics: Pacific Rim Championships (taped)
3/17
NBC
1:00-3:00pm
1.1
PGA Tour: Transitions Championship: Third Round
3/17
NBC
3:00-6:00pm
1.3
American Le Mans Series:
Mobil 1 12 Hours of Sebring
3/18
ABC
12:00-2:00pm
0.6
ATP Tour/WTA Tour: BNP Paribas Open finals
3/18
ABC
2:00-6:00pm
0.7
NCAA Basketball Tournament: Third Round:
N.C. State-Georgetown
3/18
CBS
12:00-2:45pm
4.3
NCAA Basketball Tournament: Third Round:
Michigan State-St. Louis
3/18
CBS
3:00-5:30pm
6.0
NCAA Basketball Tournament: Third Round:
North Carolina-Creighton
3/18
CBS
5:30-7:45pm
6.4
NASCAR Sprint Cup: Food City 500
3/18
Fox
1:15-4:14pm
4.0
NHL: Penguins-Flyers
3/18
NBC
12:30-3:15pm
1.0
PGA Tour: Transitions Championship: Final Round
3/18
NBC
3:15-6:45pm
2.1

 

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