SBD/March 19, 2012/Research and Ratings

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  • Overnight Ratings: NBC's Final Round of Transitions Championship Sees 31% Jump

    Last night's NCAA men's basketball tournament third round game on CBS featuring North Carolina-Creighton topped all weekend sports telecasts with a 6.4 overnight Nielsen rating. That figure is flat compared to Ohio State-George Mason in the same late afternoon window last year, and down from the top Sunday game of the NCAA Tournament last year, which was a 6.9 overnight for Duke-Michigan in the mid-afternoon window. TNT's Kansas-Purdue matchup last night was cable TV's best overnight of the weekend with a 2.8 rating. Last year's top game on cable TV during the first weekend was a 2.9 overnight for Arizona-Texas. Meanwhile, Fox saw an uptick in the overnights for NASCAR Sprint Cup coverage. The Food City 500 from Bristol Motor Speedway earned a 4.0 overnight yesterday afternoon, up slightly from a 3.9 rating last year. NBC also saw a big gain for PGA Tour coverage yesterday. The final round of the Transitions Championship earned a 2.1 overnight for Luke Donald's playoff victory over Jim Furyk, Sang-Moon Bae and Robert Garrigus. That figure is up 31% from a 1.6 overnight for the final round last year.

    Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NCAA Basketball Tournament: Second Round:
    Cincinnati-Texas
    3/16
    CBS
    12:00-2:30pm
    2.2
    NCAA Basketball Tournament: Second Round:
    FSU-St. Bonaventure
    3/16
    CBS
    2:45-5:15pm
    2.4
    NCAA Basketball Tournament: Second Round:
    Lehigh-Duke
    3/16
    CBS
    7:00-9:45pm
    4.1
    NCAA Basketball Tournament: Second Round:
    Xavier-Notre Dame
    3/16
    CBS
    10:15pm-12:30am
    3.2
    ATP Tour: BNP Paribas Open Semifinals
    3/17
    ABC
    2:00-6:00pm
    0.6
    NCAA Basketball Tournament: Third Round:
    Syracuse-Kansas State
    3/17
    CBS
    12:00-2:30pm
    3.7
    NCAA Basketball Tournament: Third Round:
    Ohio State-Gonzaga
    3/17
    CBS
    3:00-5:15pm
    5.7
    NCAA Basketball Tournament: Third Round:
    Marquette-Murray State
    3/17
    CBS
    5:15-7:30pm
    5.2
    NCAA Basketball Tournament: Third Round:
    Kentucky-Iowa State
    3/17
    CBS
    7:45-10:15pm
    4.3
    Gymnastics: Pacific Rim Championships (taped)
    3/17
    NBC
    1:00-3:00pm
    1.1
    PGA Tour: Transitions Championship: Third Round
    3/17
    NBC
    3:00-6:00pm
    1.3
    American Le Mans Series:
    Mobil 1 12 Hours of Sebring
    3/18
    ABC
    12:00-2:00pm
    0.6
    ATP Tour/WTA Tour: BNP Paribas Open finals
    3/18
    ABC
    2:00-6:00pm
    0.7
    NCAA Basketball Tournament: Third Round:
    N.C. State-Georgetown
    3/18
    CBS
    12:00-2:45pm
    4.3
    NCAA Basketball Tournament: Third Round:
    Michigan State-St. Louis
    3/18
    CBS
    3:00-5:30pm
    6.0
    NCAA Basketball Tournament: Third Round:
    North Carolina-Creighton
    3/18
    CBS
    5:30-7:45pm
    6.4
    NASCAR Sprint Cup: Food City 500
    3/18
    Fox
    1:15-4:14pm
    4.0
    NHL: Penguins-Flyers
    3/18
    NBC
    12:30-3:15pm
    1.0
    PGA Tour: Transitions Championship: Final Round
    3/18
    NBC
    3:15-6:45pm
    2.1

     

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