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SBD/March 19, 2012/Facilities
Published March 19, 2012
WHAT'S IN A NAME: In Vancouver, Michael Smyth noted of the "many bizarre explanations the government offered for cancelling" the C$40M deal to rename B.C. Place as Telus Park, the argument that the "old name is beloved and 'iconic' has got to be the weakest." The government’s "own market research shows why: re-naming sports stadiums after corporate sponsors has become commonplace, and people see it as a way to defray the cost of B.C. Place’s new retractable roof." That is one of the "key results of focus-group testing done for the B.C. Pavilion Corp., the Crown company that manages the government-owned stadium." A document prepared for PavCo execs stated, "There is little or no opposition to selling naming rights, especially once it’s made clear that it reduces our burden in paying for the roof" (Vancouver PROVINCE, 3/18).
CHECK THE SCOREBOARD: The Minneapolis STAR TRIBUNE noted the Metropolitan Sports Facilities Commission has "approved plans to replace two of the Metrodome's four long auxiliary scoreboards with new LED-display boards." The estimated cost of the new scoreboards is $300,000. Funds are "available in the budget to pay for the boards." The commission is "scheduled to get a bid recommendation at its April 19 meeting." The work would be "finished in time for the opening" of the Vikings' '12 season (Minneapolis STAR TRIBUNE, 3/18).