SBD/March 16, 2012/Marketing and Sponsorship

Nike Once Again The Predominant Shoe Sponsor Of NCAA Women's Tournament Teams

Nike and its affiliated brands sponsor 50 of the 64 teams in the NCAA women’s basketball tournament, down one from 51 in last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Twelve teams wear adidas shoes, the same number as last year. Under Armour has lost two teams in the tourney, going from four teams in '11 to only two this year. Russell Athletic supplies the jerseys for four schools, the same number from last year, while Jordan Brand jerseys are worn by one team. Schools in the chart below are listed by region in their seed order. The first round of the NCAA tournament begins Saturday (THE DAILY).

DES MOINES REGION
FRESNO REGION
TEAM SHOE/JERSEY TEAM SHOE/JERSEY
1) Baylor Nike/Nike 1) Stanford Nike/Nike
2) Tennessee adidas/adidas 2) Duke Nike/Nike
3) Delaware Nike/Nike 3) St. John's Nike/Nike
4) Georgia Tech Nike/Russell 4) Purdue Nike/Nike
5) Georgetown Nike/Nike 5) South Carolina Under Armour/
Under Armour
6) Nebraska adidas/adidas 6) Oklahoma Nike/Nike
7) DePaul Nike/Nike 7) Vanderbilt Nike/Nike
8) Ohio State Nike/Nike 8) WVU Nike/Nike
9) Florida Nike/Nike 9) Texas Nike/Nike
10) BYU Nike/Nike 10) Middle Tenn State Nike/Nike
11) Kansas adidas/adidas 11) Michigan adidas/adidas
12) Fresno State Nike/Nike 12) E. Michigan adidas/adidas
13) Sacred Heart adidas/adidas 13) South Dakota State Nike/Nike
14) Arkansas-Little Rock Nike/Nike 14) Creighton Nike/Nike
15) Tennessee-Martin adidas/adidas 15) Samford Nike/Russell
16) UC Santa Barbara Nike/Nike 16) Hampton Nike/Russell
RALEIGH REGION
KINGSTON REGION
TEAM SHOE/JERSEY TEAM SHOE/JERSEY
1) Notre Dame adidas/adidas 1) UConn Nike/Nike
2) Maryland Under Armour/
Under Armour
2) Kentucky Nike/Nike
3) Texas A&M adidas/adidas 3) Univ. of Miami Nike/Nike
4) Georgia Nike/Nike 4) Penn State Nike/Nike
5) St. Bonaventure adidas/adidas 5) LSU Nike/Nike
6) Arkansas Nike/Nike 6) Rutgers Nike/Nike
7) Louisville adidas/adidas 7) Green Bay Nike/Nike
8) California Nike/Nike 8) Kansas State Nike/Nike
9) Iowa Nike/Nike 9) Princeton Nike/Nike
10) Michigan State Nike/Nike 10) Iowa State Nike/Nike
11) Dayton Nike/Nike 11) Gonzaga Nike/Nike
12) Fla. Gulf Coast Nike/Nike 12) San Diego State Nike/Nike
13) Marist Nike/Nike 13) UTEP adidas/adidas
14) Albany Nike/Jordan 14) Idaho State Nike/Nike
15) Navy Nike/Nike 15) McNeese State Nike/Nike
16) Liberty Nike/Nike 16) Prairie View Nike/Russell


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