Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/March 16, 2012/Marketing and Sponsorship
Linsanity Seems To Be Slowing Down, As Demand For Jerseys, Shirts Is Dropping
Published March 16, 2012
CLASS-ACTION SUIT AGAINST TWC: The HOLLYWOOD REPORTER's Eriq Gardner noted in an "amended class action, a group of plaintiffs demand” that Time Warner Cable “reimburse them" for more than $5M in service fees and charges for withholding programming during the carriage dispute with MSG. The named plaintiff is Harold Hoffman, “who says he was induced on the phone” by a TWC rep to sign up in ‘08 for service “with the promise he would receive programming on the MSG and MSG+ networks.” He signed up for TWC, “and when the games were taken off the air for 49 days beginning at the beginning of this year, he couldn't deduct from his billing statement the component of charges” for MSG and MSG+. The suit was filed on behalf of “all similarly situated individuals for redress” (HOLLYWOODREPORTER.com, 3/15).