Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Southern Living: Bojangles' To Serve As Title Sponsor Of Darlington's Sprint Cup Race

Charlotte-based QSR Bojangles has signed a five-year deal to serve as the title sponsor of the annual NASCAR Sprint Cup race at Darlington Raceway. The Bojangles Southern 500 will be held on May 12. The deal also allows Bojangles' to serve its products at five ISC-owned tracks (Bojangles). In South Carolina, Bob Spear reports ISC officials "made first contact with Bojangles' to explore sponsorship opportunities, and the availability of Darlington appealed to the restaurant chain's officials." Darlington Raceway President Chris Browning said, "We went into the negotiations with the idea of a three-year deal, and the Bojangles' people suggested five years. ... The length of this sponsorship is extremely important." Spear notes Showtime and Go Daddy have served as "stopgap measures" after Dodge pulled its title sponsorship prior to the '09 race (Columbia STATE, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/16/Marketing-and-Sponsorship/Bojangles-Darlington.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/16/Marketing-and-Sponsorship/Bojangles-Darlington.aspx

CLOSE