Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/March 14, 2012/Marketing and Sponsorship
Published March 14, 2012
RETURN SHIPMENT: FedEx will return as the title sponsor for the NASCAR Sprint Cup Series race at Dover Int'l Speedway on June 3 for the FedEx 400 benefiting Autism Speaks. This is the second straight year FedEx has been the title sponsor for the race and the sixth straight year that the track will partner with Autism Speaks. Also returning this year will be the Autism Speaks puzzle piece decals for drivers to display on their cars during the June 1-3 NASCAR race weekend (THE DAILY).
GREEN DRIVE: The Celtics and Kia Motors America yesterday announced an extension of their partnership for the automaker to continue to serve as the official automotive partner of the team. As part of the multiyear deal, Kia will host the “Kia Performance Shootout Sweepstakes,” giving fans a chance to win a ’12 Kia Optima at select Celtics homes games and will continue to be the official sponsor of the Celtics Read to Achieve program (Celtics).