Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/March 14, 2012/Marketing and Sponsorship
Published March 14, 2012
RETURN SHIPMENT: FedEx will return as the title sponsor for the NASCAR Sprint Cup Series race at Dover Int'l Speedway on June 3 for the FedEx 400 benefiting Autism Speaks. This is the second straight year FedEx has been the title sponsor for the race and the sixth straight year that the track will partner with Autism Speaks. Also returning this year will be the Autism Speaks puzzle piece decals for drivers to display on their cars during the June 1-3 NASCAR race weekend (THE DAILY).
GREEN DRIVE: The Celtics and Kia Motors America yesterday announced an extension of their partnership for the automaker to continue to serve as the official automotive partner of the team. As part of the multiyear deal, Kia will host the “Kia Performance Shootout Sweepstakes,” giving fans a chance to win a ’12 Kia Optima at select Celtics homes games and will continue to be the official sponsor of the Celtics Read to Achieve program (Celtics).