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SBD/March 14, 2012/Franchises
Mariners Report Operating Loss For Just Second Time Since Safeco Field Opened
Published March 14, 2012
AFTER THESE MESSAGES: MLB.com's Greg Johns noted the Mariners released five new TV spots for the '12 season featuring players and members of the coaching staff that will begin airing during the team's Spring Training game against the Royals on Root Sports Northwest. The commercials have "become a huge part of the team's marketing popularity over the years, and players love taking part in the 30-second spots, which were filmed this spring in Peoria during the first days of training camp." This year's campaign was again created jointly by the Mariners and Seattle-based Copacino+Fujikado, with the commercials shot and directed by Washington-based Blue Goose Productions (MLB.com, 3/13). Mariners 2B Dustin Ackley said, "I'd seen the commercials the previous two years when I was here in spring training. I never thought I'd be in one, but now I am, it's a pretty cool thing" (SEATTLE TIMES, 3/14).