SBD/March 14, 2012/Events and Attractions

Aspen City Council, Resort Association Up Ante In Effort To Keep Winter X Games

Aspen is sweetening formal bid to continue hosting ESPN's Winter X Games
The Aspen City Council and Aspen Chamber Resort Association have agreed to "pitch in $275,000 annually over the next two years toward Aspen Skiing Co.'s overall cash incentive to ESPN in an effort to keep the Winter X Games," according to Andre Salvail of the ASPEN TIMES. Of the $275,000 figure, the city will contribute $125,000, which is $25,000 "more than its previous annual commitment." Officials yesterday confirmed that the chamber's share will be $150,000. Aspen Skiing Co. VP/Sales & Events John Rigney said that representatives are in the process of "finalizing the company's bid and will meet with ESPN officials over the coming weeks with the goal of reaching an agreement." Whistler, British Columbia, also is bidding to host the Winter X games, which Aspen has hosted since '02. Aspen's most recent deal with ESPN "expired after this year's games." Rigney said, "TV ratings were through the roof, even this year, up 35 percent year over year. So the trajectory of this brand is still on the rise." He added that the X Games are an "economic anchor for Aspen every January and have become part of the community's identity." Rigney "asked council members for a minimum two-year commitment, but suggested the possibility of working out a three-year deal with the sports network" (ASPEN TIMES, 3/14).
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