SBD/March 12, 2012/Research and Ratings

Overnight Ratings: Sprint Cup At Vegas Down 13%; Big Ten Tops Conference Tourney Finals

Fox led all weekend sports telecasts with a 4.6 overnight Nielsen rating for yesterday's NASCAR Sprint Cup Kobalt Tools 400 from Las Vegas. That figure is down 13% from the same race last year. The Michigan State-Ohio State Big Ten tournament championship yesterday topped all NCAA men's basketball games over the weekend with a 2.7 overnight on CBS. That figure is flat compared to the Ohio State-Penn State matchup last year. ESPN earned a 1.5 overnight for the Florida State-North Carolina ACC tournament championship yesterday, down slightly from the Duke-UNC final last year. The FSU-UNC game also aired on Raycom networks in ACC markets (number not included in the 1.5 overnight). ABC earned a 2.1 overnight for Vanderbilt's upset of Kentucky in the SEC tournament championship, up from a 1.8 overnight for Kentucky-Florida last year. The Colorado-Arizona Pac-12 tournament championship on Saturday night earned CBS a 1.4 overnight, down 26% from a 1.9 rating for Arizona-Washington last year. ESPN also earned a 1.4 overnight for the premiere of "The Announcement" last night. The documentary focusing on Magic Johnson's HIV revelation was down from a 2.0 overnight for the premiere of "The Fab Five" in the same window last year.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
SEC Tournament Semifinals: Kentucky-Florida
3/10
ABC
1:00-3:00pm
1.6
SEC Tournament Semifinals: Vanderbilt-Ole Miss
3/10
ABC
3:00-5:00pm
1.0
Conference USA Championship: Memphis-Marshall
3/10
CBS
11:30am-1:40pm
1.0
Big Ten Semifinal: Michigan State-Wisconsin
3/10
CBS
1:40-3:40pm
1.6
Big Ten Semifinal: Ohio State-Michigan
3/10
CBS
4:00-6:15pm
2.0
Pac-12 Championship: Colorado-Arizona
3/10
CBS
6:15-8:15pm
1.4
Snowboarding: U.S. Grand Prix (taped)
3/10
NBC
12:00-1:00pm
0.5
Freeskiing: U.S. Grand Prix (taped)
3/10
NBC
1:00-2:00pm
0.5
WGC: Cadillac Championship: Third Round
3/10
NBC
2:00-6:00pm
2.2
SEC Tournament Championship: Vanderbilt-Kentucky
3/11
ABC
1:00-3:15pm
2.1
NBA: Celtics-Lakers
3/11
ABC
3:30-6:00pm
3.2
"Road to the Final Four"
3/11
CBS
12:00-1:00pm
1.0
Atlantic 10 Championship: St. Bonaventure-Xavier
3/11
CBS
1:00-3:30pm
1.4
Big Ten Championship: Michigan State-Ohio State
3/11
CBS
3:30-6:00pm
2.7
NCAA Basketball Selection Show
3/11
CBS
6:00-7:00pm
4.0
NASCAR Sprint Cup: Kobalt Tools 400
3/11
Fox
3:00-6:30pm
4.6
NHL: Bruins-Penguins
3/11
NBC
12:30-3:00pm
0.8
WGC: Cadillac Championship: Final Round
3/11
NBC
3:00-7:00pm
3.1

 

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