Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 12, 2012/Research and RatingsPrint All
Fox led all weekend sports telecasts with a 4.6 overnight Nielsen rating for yesterday's NASCAR Sprint Cup Kobalt Tools 400 from Las Vegas. That figure is down 13% from the same race last year. The Michigan State-Ohio State Big Ten tournament championship yesterday topped all NCAA men's basketball games over the weekend with a 2.7 overnight on CBS. That figure is flat compared to the Ohio State-Penn State matchup last year. ESPN earned a 1.5 overnight for the Florida State-North Carolina ACC tournament championship yesterday, down slightly from the Duke-UNC final last year. The FSU-UNC game also aired on Raycom networks in ACC markets (number not included in the 1.5 overnight). ABC earned a 2.1 overnight for Vanderbilt's upset of Kentucky in the SEC tournament championship, up from a 1.8 overnight for Kentucky-Florida last year. The Colorado-Arizona Pac-12 tournament championship on Saturday night earned CBS a 1.4 overnight, down 26% from a 1.9 rating for Arizona-Washington last year. ESPN also earned a 1.4 overnight for the premiere of "The Announcement" last night. The documentary focusing on Magic Johnson's HIV revelation was down from a 2.0 overnight for the premiere of "The Fab Five" in the same window last year.
Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. SEC Tournament Semifinals: Kentucky-Florida3/10ABC1:00-3:00pm1.6 SEC Tournament Semifinals: Vanderbilt-Ole Miss3/10ABC3:00-5:00pm1.0 Conference USA Championship: Memphis-Marshall3/10CBS11:30am-1:40pm1.0 Big Ten Semifinal: Michigan State-Wisconsin3/10CBS1:40-3:40pm1.6 Big Ten Semifinal: Ohio State-Michigan3/10CBS4:00-6:15pm2.0 Pac-12 Championship: Colorado-Arizona3/10CBS6:15-8:15pm1.4 Snowboarding: U.S. Grand Prix (taped)3/10NBC12:00-1:00pm0.5 Freeskiing: U.S. Grand Prix (taped)3/10NBC1:00-2:00pm0.5 WGC: Cadillac Championship: Third Round3/10NBC2:00-6:00pm2.2 SEC Tournament Championship: Vanderbilt-Kentucky3/11ABC1:00-3:15pm2.1 NBA: Celtics-Lakers3/11ABC3:30-6:00pm3.2 "Road to the Final Four"3/11CBS12:00-1:00pm1.0 Atlantic 10 Championship: St. Bonaventure-Xavier3/11CBS1:00-3:30pm1.4 Big Ten Championship: Michigan State-Ohio State3/11CBS3:30-6:00pm2.7 NCAA Basketball Selection Show3/11CBS6:00-7:00pm4.0 NASCAR Sprint Cup: Kobalt Tools 4003/11Fox3:00-6:30pm4.6 NHL: Bruins-Penguins3/11NBC12:30-3:00pm0.8 WGC: Cadillac Championship: Final Round3/11NBC3:00-7:00pm3.1