Menu
Marketing and Sponsorship

Presbyterian Deal Shows Sponsors Sticking With Bobcats Despite Losing Record

Charlotte-based Presbyterian Healthcare on Friday became the first company to sign a Bobcats’ team sponsorship deal in addition to an endorsement deal with Owner Michael Jordan, and the re-signing of the hospital “gives the team an important corporate renewal during what has been a dreary season on the court,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Bobcats have the worst record in the NBA at 5-34, but, “so far, major backers are sticking with the franchise and Jordan.” Presbyterian by renewing the team partnership “keeps the naming rights to the Bobcats training facility,” part of the city-owned $265M Time Warner Cable Arena opened in ‘05. Other aspects include “providing medical care for all Bobcats players, coaches and employees, emergency treatment for spectators at all arena events and a community caravan co-sponsored by the team to treat the uninsured.” Team Exec VP and Chief Sales & Marketing Officer Pete Guelli said that sponsorship revenue in total “has increased 30 percent over the last three years.” Spanberg noted about “100 companies have corporate alliances with the team” (CHARLOTTE BUSINESS JOURNAL, 3/9 issue). In Charlotte, Rick Bonnell noted Presbyterian has held naming rights to the practice court for several years, and the Bobcats also announced Friday that “longtime team physician Dr. Glenn Perry would continue in that role under Presbyterian's new sponsorship agreement” (CHARLOTTE OBSERVER, 3/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/12/Marketing-and-Sponsorship/Bobcats-Hospital.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/12/Marketing-and-Sponsorship/Bobcats-Hospital.aspx

CLOSE