Boston College AD Bates Resigns To Take CSA Job SBJ In-Depth: March Madness / College Basketball Turner Sports Selling Single-Sponsor Ad Breaks Silver Wants NBA All-Star Game In Charlotte Marlins' Talks With Kushners Over For Now NBC Criticized For Airing Avalanche-Sabres Silver Says Age Minimum Needs To Be Studied Monster Easing Into NASCAR Title Sponsorship Yankees' Arbitration Hearing Gets Heated New Orleans Praised For Hosting NBA All-Star Weekend
SBD/March 12, 2012/Classified AdvertisementsPrint All
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Sports sponsorships continue to evolve as partners demand innovative approaches that deliver results and help those partners stand out in the marketplace. We will talk with sports properties and brands to see what has changed in the way they tailor sponsorship programs, what inventory is in play, and which categories are becoming more active.
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