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SBD/March 9, 2012/Marketing and Sponsorship
Mattress Company Owner Uses Billboards To Entice Manning To Sign With Cardinals
Published March 9, 2012
LOCAL ICON: In Indianapolis, Wall & McLaughlin cited sports marketing experts as saying that while Manning will "likely always be remembered as an Indianapolis Colt, his time as informal city representative is over," and it will be "up to Manning whether he resumes that role after his retirement." Manning "lent his name, image and voice to numerous civic and philanthropic efforts in the Indianapolis area." However, his "strong association with the city is likely to fade when he puts on" another team's uniform. The Indianapolis Convention & Visitors Association "got Manning to narrate a promotional video about the city, which it has used the past two years." ICVA VP/Marketing Chris Gahl said that the association "planned to retire the video after Indianapolis hosted the Super Bowl in February." Sunrise Sports Group President David Morton said that Manning would be "prudent to lessen his public association with Indianapolis in order to further cultivate himself as a national-level spokesman for corporate brands" (IBJ.com, 3/8).